Joanna has spent most of her 40+ years in newsrooms or on sets. The daughter of a journalist and an actor, she was bitten by the producing bug early. She attended Cardiff University’s Journalism, Film, and Television program in Wales and started her career in 1992 with British broadcaster Westcountry Television. Before creating Sixpence Productions in 2007 with husband/business partner Robert Banks-Morgan, Joanna worked for CBS 42 KEYE in Austin, Texas where she also attended St. Edward’s University, graduating Summa Cum Laude with a degree in Communications.

Joanna's photography career started in high school, shooting for the local newspaper and the yearbook. It later continued at Florida State University where she shot for the student magazine "Shout."​ Her passion for photography reasserted itself in recent years as the filmmaking community transitioned from video cameras, to DSLRs for filmmaking projects. Joanna started Diva Multimedia in 2007, to handle photography and other multimedia projects. In 2015 Diva Multimedia was re-branded to Joanna Rae Photography.